I’m a big fan of how human’s psyche works. Been consuming and learning about psychology since i was 17. I’m not a psychology professional or have degree. But after writing 50+ twitter threads, 300+ linkedin posts, 200+ youtube videos and creating contents for 2 years straight. I’ve learned a lot about Human psychology which I’m sharing with you -

To understand Human’s psychology, you need to become more curious. Dig deep into the reason ‘why’ they do what they do.

But still there are some cheat codes that you can use in your contents and still gain massive impressions, reactions, shares & boost sales.

Deep down inside Humans desire :

Certainty, clarity, safety, security, good health, financial security & love.

If your business or content gives the hope of certainty / clarity / safety / security or any of the above emotions, you can still make it big no matter how saturated your market is.

Gary Bencivenga is legendary copywriter with decades of experience under his belt. He says humans desire :

• Recognition (respect, fame, exclusivity, status, prestige, popularity)
• Rejuvenation (longevity, health, energy, fitness)
• Relaxation (fun, leisure, having the luxury of time do what you want)
• Relief (from share, pain, difficulty of any sort)
• Religion (built in set of belief, use the patron saints of their religion – for marketing use Ogilvy, use the assumptions the market has)
• Remuneration
• Results
• Revenge (“remember those people who laughed at you and thought you would never make it, well now with our help you can show ‘em”)