- Desired outcome accomplished, show them how? Use urgency and numbers to persuade them.
- People love experiences of novelty. They love something unique & new, you know what to do now, right?
- A $999 crash course is hard to invest into, but reading 22 sentences aren’t. Give a simpler alternative to their problems they can invest into.
- Grabbing attention of your audience becomes easy when you know them inside out. Sketch out your buyer’s persona, their fears, wants, desires, likes, dislikes, needs, pain, everything.
- Make a bold claim and show what your audience wants.