1. Desired outcome accomplished, show them how? Use urgency and numbers to persuade them.

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  1. People love experiences of novelty. They love something unique & new, you know what to do now, right?

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  1. A $999 crash course is hard to invest into, but reading 22 sentences aren’t. Give a simpler alternative to their problems they can invest into.

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  1. Grabbing attention of your audience becomes easy when you know them inside out. Sketch out your buyer’s persona, their fears, wants, desires, likes, dislikes, needs, pain, everything.

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  1. Make a bold claim and show what your audience wants.

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